As the Senior Producer at Feld Advertising and head of our in-house production company, I produced Constant Contact's 2024 national broadcast television campaign. I was heavily involved in developing the creative that won us the business and I led every aspect of the creative process throughout pre-production and production. On set, I led a team of 50+ to shoot 24 deliverables over four days, resulting in four hero 30s television spots, multiple 30s alts for each hero, and a series of cutdowns and unique social ads.